# Grantee Showcase - BeInCrypto Media Campaign **URL:** \ **Category:** Grants\ **Created:** [June 13, 2024, 11:43pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773 "2024-06-13T23:43:37Z")\ **Posts on this page:** 12\ **Page:** 1
**Author:** ![mgg](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/mgg/32/695_2.png) [@mgg](https://dydx.forum/u/mgg)\ **Post date:** [June 13, 2024, 11:43pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/1 "2024-06-13T23:43:37Z")
Welcome to the first DEP Grantee Showcase, designed to highlight key metrics and outcomes from DEP partnerships, creating greater transparency and accountability within the dYdX Community. In April 2024, DEP partnered with [BeInCrypto](https://beincrypto.com/), a leading global crypto media outlet available in 14 languages, reaching over 7 million unique users monthly across various channels. This campaign implemented a multi-channel content strategy to raise awareness of dYdX among BeInCrypto’s audience and bolster the visibility of crucial messaging, including USDC Staking Rewards, dYdX Chain Trading, dYdX Chain Features, and the broader dYdX Ecosystem. All are encouraged to review the content and share feedback. ![1](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/9/9b38442a633b819c99c0601a0d9a9f75862fd400.jpeg) ![2](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/5/527a86a06625a27ef431d39022d7aca6e4be6fce.jpeg) ![3](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/0/0796483bd92ef1db97ae2af5ebbabe1b5bd49be5.jpeg) ![4](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/b/bbbe798f68d33c65362a8394f0053abc522988d1.jpeg) ![5](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/e/e6945edf95541a50ecb668fbf12a44bcd9b2893f.jpeg) ![6](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/f/f129ddf7c8f82d5e974d9a6fca95fe93dde81b90.jpeg) ![7](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/3/3a1f6c592dc0aaded45ccfb672300b803fe6d8f9.jpeg) ![8](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/a/abb85dd750cd3fd6982d72ecc3ae72e7e688cfae.jpeg) **Links:** **1. Editorial | Thought Leadership Articles:** - **What Is DYDX? Everything You Have to Know:** - English: [beincrypto.com](https://beincrypto.com/what-is-dydx-token/) - German: [de.beincrypto.com](https://de.beincrypto.com/was-ist-dydx-token-2/) - Russian: [ru.beincrypto.com](https://ru.beincrypto.com/chto-takoe-token-dydx/) - Spanish: [es.beincrypto.com](https://es.beincrypto.com/dydx-todo-debe-saber-token-cadena-dydx/) - Other languages: [list](https://jp.beincrypto.com/what-is-dydx-token/) - **How to Start Trading on dYdX Chain: A Beginners Guide:** - English: [beincrypto.com](https://beincrypto.com/how-to-start-trading-on-dydx/) - German: [de.beincrypto.com](https://de.beincrypto.com/einstieg-in-dydx-trading-fuer-anfaenger/) - Russian: [ru.beincrypto.com](https://ru.beincrypto.com/kak-nachat-torgovat-na-dydx/) - Spanish: [es.beincrypto.com](https://es.beincrypto.com/como-empezar-trading-dydx) - Other languages: [list](https://kr.beincrypto.com/base-news/57280/) - **Securing the dYdX Chain: A Guide to Staking DYDX Tokens:** - English: [beincrypto.com](https://beincrypto.com/how-to-stake-dydx/) - Russian: [ru.beincrypto.com](https://ru.beincrypto.com/dydx-staking-rukovodstvo/) - German: [de.beincrypto.com](https://de.beincrypto.com/dydx-token-staking-anleitung/) - Spanish: [es.beincrypto.com](https://es.beincrypto.com/dydx-chain-guia-staking-dydx) **2. Community Activities:** - **Telegram:** - [Community 1](https://t.me/BeInCryptoCommunity/1/470772) - [Community 2](https://t.me/beincrypto_trading/16795) - [Community 3](https://t.me/beincrypto_ru/509692) - **X/Twitter:** - [Post 1](https://x.com/beincrypto/status/1783782539099787470) - [Post 2](https://x.com/beincrypto_es/status/1785307480366391627) - [Post 3](https://twitter.com/BeInCryptoTR/status/1785255808999076200) - **Facebook:** - [Post 1](https://www.facebook.com/beincrypto/posts/pfbid02pQATiaVnHxoFYyktM6vkjBeVKMD5iUvdcfG1GBP97C8WtMP8XyrpD8fnqUrfdMivl) - [Post 2](https://www.facebook.com/BeInCryptoTr/posts/pfbid0SvJGmBDbvQSnJXAZjPnmUptKHKFqvMdsMExyExZ4rCckmWYXhydTWzZpAfvBpR3hl) - [Post 3](https://www.facebook.com/BeInCrypto.vn/posts/pfbid0t2jBKqUqNqVLv4DGgZbxxKBLkGZPNgC8je8iiR6SZq2q2ZodjZUu2PWbDE7ZmRSml) **3. Bonuses from BeInCrypto:** - [The Bitcoin Halving Countdown](https://beincrypto.com/the-bitcoin-halving-countdown-insights-from-key-industry-leaders-on-the-upcoming-event/) - [Top 11 DeFi Protocols To Keep an Eye on in 2024](https://beincrypto.com/learn/top-defi-protocols/) - [16 Best No KYC Crypto Exchanges](https://beincrypto.com/learn/no-kyc-crypto-exchanges/) ---
**Author:** ![RealVovochka](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/realvovochka/32/2646_2.png) [@RealVovochka](https://dydx.forum/u/RealVovochka)\ **Post date:** [June 14, 2024, 9:46am UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/2 "2024-06-14T09:46:13Z")
Guys, I’m not a marketing expert, but if you publish such reports for the community, you probably want some kind of feedback Without trying to evaluate BeinCrypto’s activity in general their number of followers and number of views under their content, I would just like to take a look at the Twitter metrics in the posts that @mgg cited, each of the posts has less than 500 views! It’s 2024 and Twitter is one of the main tools for promoting and engaging audiences in crypto, and here three posts have less than 1.5k views. Are you kidding me? Telegram is the same: 1.5k views under the post in a channel with 8k subs This campaign cost $45k??? Do you have any other metrics to show the effectiveness of this media campaign? ---
**Author:** ![mgg](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/mgg/32/695_2.png) [@mgg](https://dydx.forum/u/mgg)\ **Post date:** [June 17, 2024, 8:36am UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/3 "2024-06-17T08:36:18Z")
Thanks for your questions. The purpose of the partnership with BeInCrypto was to reach a high conversion audience (active traders) and provide that audience with a diverse set of informative content. Some of the smaller numbers on specific accounts are due to the translation into multiple languages–though as the report states, certain content achieved 500k+ impressions. ---
**Author:** ![RealVovochka](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/realvovochka/32/2646_2.png) [@RealVovochka](https://dydx.forum/u/RealVovochka)\ **Post date:** [June 17, 2024, 10:10am UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/4 "2024-06-17T10:10:02Z")
I am commenting only on the links you are provided. the report itself posted as pictures so links are not clickable BeinCrypto English youtube channel has 17k subscribers and 1.2 million views on all videos combined since 2018. Most of the videos are few hundreds views ![CleanShot 2024-06-17 at 12.04.12@2x](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/2X/7/7abe859349aa76a74752f57ea4ee11e22b42c58c.jpeg) So twitter has no views, reposts, youtube has no views where the dydx promotion campaign scored 500k impressions? who said beincrypto audience is active traders with high conversion? ---
**Author:** ![CipherLabs](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/cipherlabs/32/479_2.png) [@CipherLabs](https://dydx.forum/u/CipherLabs)\ **Post date:** [June 18, 2024, 3:40am UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/5 "2024-06-18T03:40:39Z")
Yawn, yet another waste of community funds being siphoned out of the treasury. What trader give s a crap about any of this? We have a grants team that can waste $45k on a nothing campaign that no trader cares about yet they can’t fund tools and features traders actually find useful. This is the worst run grants program I have ever seen. ---
**Author:** ![LeonoorsCryptoman](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/leonoorscryptoman/32/806_2.png) [@LeonoorsCryptoman](https://dydx.forum/u/LeonoorsCryptoman)\ **Post date:** [June 18, 2024, 5:40pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/6 "2024-06-18T17:40:00Z")
And an alternative campaign is voted down because it is “not needed”. And also someone like @antonio is preaching a possible solution for delegations in one thread, but when the time comes to put money where the mouth is… zero response. If the team and (part of) the community doesn’t care in general, then it is hard to try to do the right thing. ---
**Author:** ![Govmos](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/govmos/32/820_2.png) [@Govmos](https://dydx.forum/u/Govmos)\ **Post date:** [June 24, 2024, 12:59pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/8 "2024-06-24T12:59:10Z")
Regarding the early feedback, we have to admit that there are legitimate doubts regarding the capacity to deliver on the promises made by BeInCrypto. The reality seems to heavily diverge from the inflated number they advertise. Nevertheless we appreciate the effort to bring transparency to the DEP grant allocations, and we hope the team won’t be offended by some comments who are clearly lacking of due respect. Anyway evidence suggest this grant shouldn’t be extended any further, therefore we want to encourage no to renew this partnership in the future. [![pro-delegators-sign](https://europe1.discourse-cdn.com/flex013/uploads/dydx/original/1X/3d138289b87945115dfe59a6604e139bf36aeb94.png)](https://dydx.forum/t/validator-introduction-pro-delegators/1487) ---
**Author:** ![RealVovochka](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/realvovochka/32/2646_2.png) [@RealVovochka](https://dydx.forum/u/RealVovochka)\ **Post date:** [June 24, 2024, 5:34pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/9 "2024-06-24T17:34:05Z")
I hope that my comments were not treated as disrespectful. What I don’t like is that all media partnerships were done by the grants team without any due diligence on the part of the community, you could always ask the community what providers are popular in a particular market I would like to see reports on other media partnerships as well. I can’t say anything about the Chinese market, but the companies that received grants for the German and Dutch market look very doubtful. ---
**Author:** ![LeonoorsCryptoman](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/leonoorscryptoman/32/806_2.png) [@LeonoorsCryptoman](https://dydx.forum/u/LeonoorsCryptoman)\ **Post date:** [June 24, 2024, 6:02pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/10 "2024-06-24T18:02:41Z")
> [@RealVovochka](#): > > I can’t say anything about the Chinese market, but the companies that received grants for the German and Dutch market look very doubtful. For the Dutch market? I have not seen anything, while being Dutch ^^ ---
**Author:** ![RealVovochka](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/realvovochka/32/2646_2.png) [@RealVovochka](https://dydx.forum/u/RealVovochka)\ **Post date:** [June 24, 2024, 6:44pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/11 "2024-06-24T18:44:16Z")
> **[dYdX Grant: Dutch Speaking Content and Marketing](https://www.dydxgrants.com/grants/dutch-speaking-content-and-marketing)** > > Crypto-Insiders is the largest Dutch-Speaking crypto news and media outlet in the Netherlands by market share. This grant funds a 6 month marketing and media partnership for dYdX in the Netherlands and other Dutch-speaking communities with the... Maybe you can give your comments. ---
**Author:** ![LeonoorsCryptoman](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/leonoorscryptoman/32/806_2.png) [@LeonoorsCryptoman](https://dydx.forum/u/LeonoorsCryptoman)\ **Post date:** [July 3, 2024, 6:52pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/12 "2024-07-03T18:52:57Z")
One of the articles, but it feels kinda cheap… > **[Nederlandse traders verrast door mogelijkheden van decentrale exchange](https://www.crypto-insiders.nl/nieuws/wallets-en-exchanges/nederlandse-traders-verrast-door-mogelijkheden-van-decentrale-exchange/)** > > Decentraliteit vormt de ruggengraat van de crypto-industrie en opent de deuren tot tal van innovatieve financiële producten en diensten. Decentrale It screams paid advertising everywhere… For the rest, there are 46 mentions of DYDX on the website, but a lot are token value reports, so they are not actually useful. Some really old articles, some newer, but all quite short. ---
**Author:** ![Lorony](https://dub1.discourse-cdn.com/flex013/user_avatar/dydx.forum/lorony/32/1650_2.png) [@Lorony](https://dydx.forum/u/Lorony)\ **Post date:** [July 23, 2024, 9:20pm UTC](https://dydx.forum/t/grantee-showcase-beincrypto-media-campaign/2773/13 "2024-07-23T21:20:52Z")
Thanks for your review. Lets hope marketing partners will be picked more carefully next time 🤖